Blog & Article Writing
While working in-house as a digital marketer, my manager asked me to publish a series of LinkedIn articles to expand the reach of one of our brands and help establish our authority as a thought leader in our field.
A health care client was looking to further connect with their elderly patients by creating blog posts geared towards their demographic. My posts helped increase my client’s engagement with current patients, while also attracting new patients through social media promotion of the blog and search engine results.
I wrote this piece for a client who is the founder of a travel agency. We knew the topic of this article would be of interest to her adventure-seeking audience and help inspire them to enlist her help in planning the trip of their dreams. She wrote an intro, and my piece follows.
App Description (education)
I was assigned this project while working in-house because my manager trusted me to write highly visible copy that would describe all the key benefits of our program in an engaging way that persuades people to download!
About Page (brand storytelling)
My client was looking for help with the difficult task of summarizing her entire business in just a few short words for the “about” section of her website. After discussing her brand in-depth, I was able to deliver the succinct yet powerful prose she was looking for.
Reactivation Campaign (alternative lifestyles, education, holistic health)
My client asked me to create a drip campaign to win back customers who cancelled their memberships. Reactivation is a smart strategy because it means targeting an audience who may only need a quick reminder of your value to become a customer again. This series helped ensure my client wasn’t missing out on a great opportunity for sales.
Company Newsletter (creativity, education)
During my time as in-house marketing writer, I revamped and wrote a monthly newsletter. Using a friendly and playful tone to reflect the brand, a K-2 science program, I crafted each section of text to grab peoples’ attention and deliver a message in a fun and easy way. I wrote the landing pages of the emails as well (and created the graphics).
Digital Marketing Support
Social Media Campaigns (education, health, clothing)
Print Media (posters, banners, book covers)